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The Brand New Heavies
'Never Stop'
Album & Singles Campaign

The idea was to create a Best Of… sleeve with a nod to the classic seventies album covers, but with a contemporary feel. We commissioned the photographer Matthew Donaldson to shoot the sleeve imagery, making the famous Brand New Heavies logo into a belt buckle and used imagery from their archive to create collages for the inner album layouts. For the remix singles we used the back cover classic blue jean backpocket image with a bespoke sew on badge, the design of which we also used on the tour merchandising. 

Concept
Art Direction
Design
Merchandise

Photographer:
Matthew Donaldson
Styling:
Aurelia Donaldson

©HalesCurtis Msc15 BNH 01.webp
©HalesCurtis Msc15 BNH M02.webp
©HalesCurtis Msc15 BNH M03.webp
©HalesCurtis Msc15 BNH 04.webp
©HalesCurtis Msc15 BNH M01.webp
©HalesCurtis Msc15 BNH M04.webp
©HalesCurtis Msc15 BNH 05A.webp
©HalesCurtis Msc15 BNH 05B.webp

The idea was to create a Best Of… sleeve with a nod to the classic seventies album covers, but with a contemporary feel. We commissioned the photographer Matthew Donaldson to shoot the sleeve imagery, making the famous Brand New Heavies logo into a belt buckle and used imagery from their archive to create collages for the inner album layouts. For the remix singles we used the back cover classic blue jean backpocket image with a bespoke sew on badge, the design of which we also used on the tour merchandising. 

©HalesCurtis Msc15 BNH 01.webp

The Brand New Heavies
'Never Stop'
Album & Singles Campaign
 

Concept
Art Direction
Design
Merchandise

Photographer:
Matthew Donaldson
Styling:
Aurelia Donaldson

The idea was to create a Best Of… sleeve with a nod to the classic seventies album covers, but with a contemporary feel. We commissioned the photographer Matthew Donaldson to shoot the sleeve imagery, making the famous Brand New Heavies logo into a belt buckle and used imagery from their archive to create collages for the inner album layouts. For the remix singles we used the back cover classic blue jean backpocket image with a bespoke sew on badge, the design of which we also used on the tour merchandising. 

©HalesCurtis Msc15 BNH 02.webp
©HalesCurtis Msc15 BNH 06.webp
©HalesCurtis Msc15 BNH 04.webp
©HalesCurtis Msc15 BNH 03.webp
©HalesCurtis Msc15 BNH 05A.webp
©HalesCurtis Msc15 BNH 05B.webp

​© 2026 Hales Curtis

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