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The Brand New Heavies
'Never Stop'
Album & Singles Campaign
The idea was to create a Best Of… sleeve with a nod to the classic seventies album covers, but with a contemporary feel. We commissioned the photographer Matthew Donaldson to shoot the sleeve imagery, making the famous Brand New Heavies logo into a belt buckle and used imagery from their archive to create collages for the inner album layouts. For the remix singles we used the back cover classic blue jean backpocket image with a bespoke sew on badge, the design of which we also used on the tour merchandising.
Concept
Art Direction
Design
Merchandise
Photographer:
Matthew Donaldson
Styling:
Aurelia Donaldson









The idea was to create a Best Of… sleeve with a nod to the classic seventies album covers, but with a contemporary feel. We commissioned the photographer Matthew Donaldson to shoot the sleeve imagery, making the famous Brand New Heavies logo into a belt buckle and used imagery from their archive to create collages for the inner album layouts. For the remix singles we used the back cover classic blue jean backpocket image with a bespoke sew on badge, the design of which we also used on the tour merchandising.

The Brand New Heavies
'Never Stop'
Album & Singles Campaign
Concept
Art Direction
Design
Merchandise
Photographer:
Matthew Donaldson
Styling:
Aurelia Donaldson
The idea was to create a Best Of… sleeve with a nod to the classic seventies album covers, but with a contemporary feel. We commissioned the photographer Matthew Donaldson to shoot the sleeve imagery, making the famous Brand New Heavies logo into a belt buckle and used imagery from their archive to create collages for the inner album layouts. For the remix singles we used the back cover classic blue jean backpocket image with a bespoke sew on badge, the design of which we also used on the tour merchandising.






© 2026 Hales Curtis
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