top of page

Odysea
Artisan Food Range
We have worked with Odysea for over 10 years, arguably the leading Greek food brand in the UK. The concept for the identity was to create a visual narrative, representing the products that are lovingly created by artisan food producers in Greece and throughout the Med. We wanted to create a style that was “touched by hand”, so each product is hereod by an illustration with the same level of craftsmanship as the food itself. We used Victorian botanical engravings, precisely hand drawn for scientific classification; pre-photography. Recent projects for Odysea have included a new identity & re-design of the E-Comm Website, Instore identity, Social Media Advertising and a range of Brand Merchandising.
Brand Identity
Logotype & Icon
Art Direction
Design
Brand Guidelines
Print Production
Website Design
Digital
Merchandise
Exhibition Design












We have worked with Odysea for over 10 years, arguably the leading Greek food brand in the UK. The concept for the identity was to create a visual narrative, representing the products that are lovingly created by artisan food producers in Greece and throughout the Med. We wanted to create a style that was “touched by hand”, so each product is hereod by an illustration with the same level of craftsmanship as the food itself. We used Victorian botanical engravings, precisely hand drawn for scientific classification; pre-photography. Recent projects for Odysea have included a new identity & re-design of the E-Comm Website, Instore identity, Social Media Advertising and a range of Brand Merchandising.

Odysea
Artisan Food Range
Brand Identity
Logotype & Icon
Art Direction
Design
Brand Guidelines
Print Production
Website Design
Digital
Merchandise
Exhibition Design
We have worked with Odysea for over 10 years, arguably the leading Greek food brand in the UK. The concept for the identity was to create a visual narrative, representing the products that are lovingly created by artisan food producers in Greece and throughout the Med. We wanted to create a style that was “touched by hand”, so each product is hereod by an illustration with the same level of craftsmanship as the food itself. We used Victorian botanical engravings, precisely hand drawn for scientific classification; pre-photography. Recent projects for Odysea have included a new identity & re-design of the E-Comm Website, Instore identity, Social Media Advertising and a range of Brand Merchandising.












© 2026 Hales Curtis
bottom of page